Старшие научные сотрудники ИГИТИ Александра Колесник и Александр Русанов выступили с докладом на ежегодной конференции Северо-восточной ассоциации популярной и американской культуры, прошедшей 20–22 октября.
20–22 октября состоялась ежегодная конференция Северо-восточной ассоциации популярной и американской культуры (Northeast Popular Culture Association, NEPCA), проходившая в этом году в онлайн-формате. На конференции с докладом "Глобальный медиавализм в Выборге (Россия)" выступили старшие научные сотрудники ИГИТИ Александра Колесник и Александр Русанов.
Global medievalism in contemporary Vyborg (Russia) During the last decades, the global images of the past that are devoid of individual local history are becoming important elements of urban tourist branding. This is especially true of the Middle Ages. Even in places with authentic medieval monuments, their tourist brands can be often constructed with international and recognizable to a wide audience images drawn from popular culture. The case of Vyborg (old town in the North-West of Russia, Leningrad Oblast) is an example of such process. As a border town, it has a very complex and rich history: it has been Swedish, several times Finnish, Soviet and Russian. Few authentic medieval buildings have been preserved in the city, and those that have been preserved were heavily rebuilt in the 18th–20th centuries. Nevertheless, during the large-scale reconstruction of the city (ongoing since 2015) the main attention was paid to its medieval images. Jousting tournaments are held, restaurants of medieval cuisine are open, thematic concerts and exhibitions are organized. As we show in our paper, these practices emphasize the Vyborgs's belonging to the global-scaled “unified” European medievalism leveling its tragic multicultural history.
