Serge Noiret focused on the main trends of digital public history. The idea of shared authority was one of the critical points of his presentation. Noiret noted the significance of collaboration in the latest public history projects. Such projects are based on crowdsourcing driven by digital technologies. The speaker also noted the glocal nature of contemporary public history: local public history projects use similar interdisciplinary methods and respond to similar public demands worldwide. He pointed to the endeavors that can help write history from below, as the authority does not belong exclusively to certified historians.
Mykola Mahortykh suggested looking at algorithms of Internet platforms as nonhuman actors of public history that determine what information people receive. Using empirical research on search engine algorithms, he pointed out that algorithms control access to historical content, giving priority to specific sites and topics or demonstrating irrelevant content. Mahortykh raised the question of whether public historians can and should manage algorithmic agents. And if so, what criteria should be used to optimize the processing of the abundant historical content?
Andrei Zavadski agreed with Mykola Mahortykh that the algorithms should be optimized. He addressed the issue of information bubbles in the digital space that separate different publics, their memories, and versions of the past from each other. Zavadski suggested that it is necessary to build communication between these publics to achieve unity. It is not the past itself that unites people but the dialogue about different versions of it. Speaking of public historians, he noted that they need to adapt to new forms of communication and reach a younger audience. In this regard, the Russian master’s programs in public history should be revised to make them more practice-oriented.
Serge Noire started the discussion with a comment about the importance of the quality of the content, not its quantity. The task of the public historian today is not only to solve conflicts between different memories but also to counteract the fake history that algorithms cannot recognize. Mykola Mahortykh argued that the quantity of data makes it challenging to filter the quality content and develop universal criteria.
The comments and questions that followed developed this theme. Alisa Maximova noted that one should distinguish between large media platforms that aggregate content (like YouTube) and independent websites with agendas and information selection principles. Kirill Molotov gave the example of neo-Stalinists in TikTok, who can ‘hack’ the algorithm to promote their views on Soviet history. Similarly, public historians can take advantage of this opportunity to work with the media. Boris Stepanov, pointing to the title of the 11th Poletaev Readings, emphasized that the future of theory is also essential for public history. What approaches can public historians implement to make sense of digital phenomena? Is it productive to use Habermas’s theory of the public sphere, and how should the public and the audience be understood now?
During the discussion, Mykola Makhortykh claimed that the public sphere theory does not shed light on the problem of information inequality and the impact of nonhuman actors. Some people understand how to ‘hack’ the algorithm, but others do not have access to information management. The problem can be solved with the structural changes in the transparency of the algorithms. Public historians should push the idea of transparency to the platform developers to level out the information inequalities.
But according to Andrey Zavadsky, public history has no theory of its own because it is a post-disciplinary project. Modern theoretical trends, postcolonial studies, queer studies, communication studies, influence public history and changes in audience inquiries. But public historians recklessly pay little attention to direct communication with the public. In addition to this, Serge Noiret noted that a difference between a public and an ‘academic’ historian lies in the skills of following the audience and addressing it through different media. Ensuring public and equal access to the past is, in fact, a question of forming active citizen participation in the public sphere.